Where elegance meets comfort and warmth, redefining winter fashion.
The History of Alura the brand
2019
The birth of a warm and elegant idea
Our founder, frustrated by the winter dilemma, dreamed of tights that didn't sacrifice style for warmth. Thus, the Alura vision was born: to offer an unprecedented solution.
2020
Innovation and Development: The magic of the double layer
After months of research and prototyping, we developed dual-layer technology. We achieved the illusion of transparency with unparalleled warmth.
2021
Launch and first winter smiles
We are introducing ALURA Transparent Thermal Tights to the world. The response was overwhelming, confirming that we had addressed a real need.
2022
Expansion and recognition in Europe
Our community grew rapidly in Spain and Europe. We became the preferred choice for women seeking winter style and comfort.